Our products are enjoyed in 30 countries—and counting!

Wisdom Natural Brands® products are known and enjoyed in 30 countries—and counting! Doing business as SweetLeaf® Stevia Sweetener, the company exports natural sweetener products made from the stevia plant and other natural ingredients. Strict quality assurance guarantees delicious sweetener goods worldwide.

SweetLeaf is the only stevia brand to be named a Top U.S. Wellness Company and to consistently win dozens of international awards for taste and innovation. Wisdom Natural Brands received the prestigious President’s “E” Award for Exports during a ceremony in Washington, D.C., in 2015. This award is the highest recognition any U.S. company can receive for making a significant contribution to the expansion of U.S. exports.

SweetLeaf is the stevia brand offering better solutions to consumers and manufacturers looking to reduce or replace sugar, sugar alcohols, aspartame, sucralose, high fructose corn syrup, and more.

Private Label

Wisdom Natural Brands®, maker of SweetLeaf® Stevia Sweetener and Wisdom of the Ancients® herbal blends, is the recognized stevia expert, assisting companies with meeting customer demand to reduce or eliminate added and hidden dietary sugars.


  • Dietary supplements
  • Tabletop, liquid and tablet sweeteners
  • Dairy industry
  • Ready-to-drink beverages
  • Ready-to-eat foods
  • Customized formulations


  • Founded in 1982 by James A. May, globally recognized as the “Father of Stevia”
  • A team led by world-renowned scientist Dr. Sai Prakash Chaturvedula, Ph.D., chief scientific officer and senior vice president
  • Proprietary natural sweeteners and blends
  • Sustainable supply chain
  • Quality control and quality assurance
  • Not from fermentation/enzymatic technology
  • Formulation and product development
  • Research and development applications
  • Unmatched, individualized customer service

International Sales Contact

John Miedema
Vice President Sales
1203 W. San Pedro St.
Gilbert, AZ 85233
Office: 480-455-6837